Hello!

I am a strategic Product Design Leader with 20+ years of experience specializing in defining and delivering global commerce and lifecycle experiences (account, retention, payments) across web and mobile. Operating at the Associate Director level, I shape product strategy for complex enterprise domains, balancing high design craft with user focussed experimentation-driven decision-making. My focus on data-driven optimization has delivered significant business impact, YoY revenue growth and contributed to brand advocacy and customer retention.

This website does not show current examples or case studies due to NDAs. I do have a lot more to share!

I'm always happy to grab a coffee and talk about design and how I might help you improve your customers' experience.

Let's talk!

Skills

These are the skills used to create the work in the following sections:

  • Design Strategy
  • Mobile App Design
  • eCommerce Design
  • Website Optimization
  • Digital Product Design
  • User Research

Desktop

Join.me Website

I was responsible for the design strategy and UI that increased conversion and sales leads.

Join.me Website Design Initial Concepts

Initial Design Concepts created during brand refresh.

Animated Quick Start

I designed this animation to increase engagement and conversion on the join.me website. It is responsive and SEO friendly. The icons are clickable allowing the user to interact with the content.

Join.me Blog Design

I created the following wireframe document to communicate blog functionality to key stakeholders. The resulting high fidelity visuals were then used to guide developers in building the blog found here.

joinmeblogwires joinmeblogvisualdesign

LogMeIn Pro and Central Website Design

I redesigned the home page and purchase flow for these two LogMeIn product websites.

Real Estate Software Concepts

Property Management Software Concepts

Shown here are the Mobile app and desktop dashboard concepts I designed for a client that was developing a real estate management app.

Real Estate Software Concepts

Mobile

Wawa 50th Anniversary Mobile App

Wawa 50th Anniversary Mobile App

Reebok One Home Page and Mobile App

Reebok One Mobile App
Reebok One Mobile App

iRobot Mobile App

Reebok One Mobile App

CVS Mobile App

Reebok One Mobile App

Vistaprint Mobile App

Reebok One Mobile App

Contact

Let's Talk!

If you have questions regarding my experience or just want to discuss current design trends, please send a message. I can provide additional work samples upon request.

I'm available to work on a freelance basis and would be happy to discuss how I could help you and your customers be more successful.